07
Dec
13

Jeff M. De Guzman shows Lakas ng Pinas in digital animation

Manila, Philippines – The visual FX and animation industry has taken off in the last decade, and has long featured Filipino talents among its roster of designers and directors. One of the most respected names in the industry is Filipino digital artist and creative director Jeff De Guzman, who has long inspired numerous kids and kids-at-heart by bringing to life much-loved characters in Hollywood blockbusters like Pacific Rim, Iron Man, Transformers, Mission Impossible 4, Star Trek, and Battleship.

Hollywood animator and Creative Director Jeff M. De Guzman leads the Visual FX and animation of the new Cobra Lakas ng Pinas commercial

Born and raised in the Philippines, Jeff defied the odds by making it to the big leagues of animation both in the US and in the UK. A self-taught artist, he started his career by joining contests before getting noticed by Industrial Light and Magic (ILM), a Lucas Film company.

Today, he is a sought-after digital artist, best known for producing computer-generated graphic images for live-action films. Despite his international success, he wishes to work on more projects in the Philippines in order to push the limits of local animation.

Jeff was given this opportunity, and the chance to share the stories of Pinoy pride through the latest TV Commercial (TVC) of Cobra Energy Drink led by world champion, Nonito Donaire Jr. Also featured are the Cobra Philippine Dragon Boat Team, BMX rider Danny Calaug, and Philippine Elite Triathlete Arland Macasieb.

He shared his expertise by spearheading the graphic development from the creation of digital environments down to the robots used. Just like in the Hollywood movies, the Cobra endorsers interacted with life-like robots in scenes showcasing their own individual interpretation of what it means to be the Lakas ng Pinas.

He likened the TVC to that of international sci-fi flicks, “Cobra really pushed the boundaries and the quality of the commercials both in the aesthetic and creative fields.”

Abe Cipriano, AVP for Marketing for Non-Alcoholic Beverages of Asia Brewery is proud to work with another world-class Filipino talent that matched the excellence of the endorsers.  “We wanted the commercial to reflect the strength, perseverance, and determination of the Filipino spirit. We hope that this inspires Filipinos, even in a small way.”

Advertisements

0 Responses to “Jeff M. De Guzman shows Lakas ng Pinas in digital animation”



  1. Leave a Comment

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s


runningpinoy

Take on the City with adidas PureBOOST DPR

adidas’ latest PureBOOST innovation delivers an immersive urban running experience with a new 8mm head-to-toe offset

Hotel Review: City Center Hotel (Baguio, 2017)

We stayed at City Center Hotel for the latter half of our impromptu Baguio trip.  This isn’t my first time to stay here so it’s a good chance to see what’s changed since then.

Hotel Review: Casa Vallejo

One of the hotels we stayed in during our impromptu Baguio trip is Casa Vallejo.  This property dates back to 1909 so it has that “old world” charm that drew us to it.  Here’s my review of the oldest hotel in Baguio City.

Impromptu Baguio

When you suddenly have a long weekend ahead of you, what do you do?  Normally, I’d just catch some sleep but since the Labor Day weekend became unexpectedly longer, a quick getaway is in order.

Make Any Shoe Smart with the MilestonePod

Last May 20, 2017, Milestone Sports Philippines launched MilestonePod, a waterproof foot pod to monitor your running metrics and, with the companion app, possibly improve your performance.  Here’s more about this gadget that “makes any shoe smart.”

Facebook Twitter Instagram Pinterest Google+

Visits

free counters
Thank you for visiting!
Proudly Pinoy
The MIRACLE isn’t that I finished.  The miracle is that I had the COURAGE to START
– John “The Penguin Runner” Bingham

%d bloggers like this: