07
Dec
13

Jeff M. De Guzman shows Lakas ng Pinas in digital animation

Manila, Philippines – The visual FX and animation industry has taken off in the last decade, and has long featured Filipino talents among its roster of designers and directors. One of the most respected names in the industry is Filipino digital artist and creative director Jeff De Guzman, who has long inspired numerous kids and kids-at-heart by bringing to life much-loved characters in Hollywood blockbusters like Pacific Rim, Iron Man, Transformers, Mission Impossible 4, Star Trek, and Battleship.

Hollywood animator and Creative Director Jeff M. De Guzman leads the Visual FX and animation of the new Cobra Lakas ng Pinas commercial

Born and raised in the Philippines, Jeff defied the odds by making it to the big leagues of animation both in the US and in the UK. A self-taught artist, he started his career by joining contests before getting noticed by Industrial Light and Magic (ILM), a Lucas Film company.

Today, he is a sought-after digital artist, best known for producing computer-generated graphic images for live-action films. Despite his international success, he wishes to work on more projects in the Philippines in order to push the limits of local animation.

Jeff was given this opportunity, and the chance to share the stories of Pinoy pride through the latest TV Commercial (TVC) of Cobra Energy Drink led by world champion, Nonito Donaire Jr. Also featured are the Cobra Philippine Dragon Boat Team, BMX rider Danny Calaug, and Philippine Elite Triathlete Arland Macasieb.

He shared his expertise by spearheading the graphic development from the creation of digital environments down to the robots used. Just like in the Hollywood movies, the Cobra endorsers interacted with life-like robots in scenes showcasing their own individual interpretation of what it means to be the Lakas ng Pinas.

He likened the TVC to that of international sci-fi flicks, “Cobra really pushed the boundaries and the quality of the commercials both in the aesthetic and creative fields.”

Abe Cipriano, AVP for Marketing for Non-Alcoholic Beverages of Asia Brewery is proud to work with another world-class Filipino talent that matched the excellence of the endorsers.  “We wanted the commercial to reflect the strength, perseverance, and determination of the Filipino spirit. We hope that this inspires Filipinos, even in a small way.”

Advertisements

0 Responses to “Jeff M. De Guzman shows Lakas ng Pinas in digital animation”



  1. Leave a Comment

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s


runningpinoy

Behind the Scenes: Powerman Philippines 2017

One of the perks of being a blogger is that you get to witness some world-class sporting events from behind the scenes and even meet the pros up close and personal.  This time around, I’m covering something that is a stranger to me—the world of duathlon via Powerman Philippines 2017.

Powerman Philippines 2017 Asian Championships Dominated by Australia and the Philippines

Australia dominated the recently concluded Powerman Philippines Asian Championships when Thomas Bruins and Matt Smith took the top two spots of the Classic distance.  The Philippines’ Miscelle Gilbuena took the crown on the women’s division for the same category.  Here are some more of the highlights:

Easy Grocery: Your Groceries Delivered in 60 Minutes!

I think I’m one of the few people that actually enjoys doing their groceries.  And it’s not surprising considering how much effort and stress a trip to the grocery can sometimes take.  But now, we can do our groceries wherever we are, in 60 minutes!

One Eagle Run 2017

This November, the Ateneo Professional Schools is organizing a fun run for a cause called One Eagle Run.  100% of the proceeds of this event will go to Blue Plate Program of Ateneo Center for Educational Development and Marawi victims through Synergeia.  Here are the event details.

Philippine Regular Holidays and Special (Non-Working) Days For 2018

With Proclamation 269, the regular holidays and special (non-working) days for 2018 have been declared in the Philippines.  It looks like we have numerous long weekends ahead!

Facebook Twitter Instagram Pinterest Google+

Visits

free counters
Thank you for visiting!
Proudly Pinoy
The MIRACLE isn’t that I finished.  The miracle is that I had the COURAGE to START
– John “The Penguin Runner” Bingham

%d bloggers like this: