21
Mar
14

New adidas apparel lowers your temperature and raises your game

March 20, 2014 – Today, adidas launched a revolution in active cooling technology, the adidas Climachill™ range.  The range incorporates an innovative fabric using titanium and 3D aluminium cooling spheres.  The technology provides an instant ‘chill’ effect to help athletes’s performance in warm conditions lowering their body temperature so they can train harder, run longer, retain their focus and compete better.

adidas understands the importance of temperature management to make athletes better and for the first time used evaporation and conduction methods together.  Revolutionary aluminium cooling spheres are strategically located to correspond with the warmest area of the body, cooling skin down upon contact.  In addition to the aluminium dots, the ground-breaking SubZero flat yarn contains titanium and is woven throughout the inside of each Climachill™ jersey, delivering up to 36 % more cooling capacity.*

The range was rigorously tested in the state of the art adidas ‘Clima’ chamber, with temperatures as high as 50°C.  By using a 35-degree ‘hot plate’ to simulate critical functions of the human skin, adidas were able to determine a pre-selection of functional fabrics to find the ultimate Climachill™ fabric.

The Climachill™ technology goes on sale worldwide from 01 April within various categories including; Men’s, Women’s and Kid’s Training, as well as Tennis and Outdoor wear.  The key pieces in the Climachill™ product range are the Men’s Training t-shirt and the Women’s Tennis top.

David Beckham, Climachill™ ambassador commented on the new range: ‘Playing and training in extreme conditions can be very challenging both mentally and physically.  In my time as a player I have played in cold conditions in the North of England and in very hot climate in the US – weather can really make a difference to an athlete’s performance.  The technology used in the Climachill™ range will really help athletes concentrate on their game so they can perform at their best, even in the harshest of conditions.’

Heike Leibl, adidas SVP for Training added: ‘At adidas we are constantly striving to create innovations to make the athlete comfortable so they can focus on performance.  The Aluminium Cooling Spheres used in the Climachill™ range provide an instant ‘chill’ effect to keep the athlete at their peak optimum temperature to perform at their best in any conditions.”
The new adidas Climachill™ range will be available in the Philippines starting April 15 in leading adidas and sports stores nationwide.

For more information, go to news.adidas.com or facebook.com/adidasPH

*Compared to past adidas Climacool garments

Advertisements

0 Responses to “New adidas apparel lowers your temperature and raises your game”



  1. Leave a Comment

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s


runningpinoy

Food Trip: Zubuchon Makati

One of the most famous lechon brands of Cebu, Zubuchon, has finally arrived in Metro Manila with its first branch located in San Antonio, Makati City.  But is it worth the hype, or just a fad?

My Revelations at the Century Tuna Superbods Underpants Run

It started with sharing the event poster.  Before I knew it, I had actually agreed to participate!  And so this year I removed my inhibitions and joined the third edition of the Century Tuna Superbods Underpants Run!  Here’s my story from behind the scenes.

Shoe Review: Mizuno Wave Rider 20

The Wave Rider line-up of Mizuno is now on its 20th iteration and I have a pair at my disposal for review!  Here are my thoughts on the Mizuno Wave Rider 20 after spending some time and kilometers in it.

2017 Century Tuna Ironman 70.3 Weekend

We’re back to Subic Bay for the 2017 Century Tuna Ironman 70.3 and as always, we got to cover more than the main event.  Here’s a glimpse of this intense weekend that also included the Alaska Ironkids and Century Tuna Superbods Underpants Run.

Swiss Brand ‘On’ Launches in the Philippines

On has officially landed in the country when it launched its products last March 17, 2017 at Secondwind in Ayala Malls The 30th, Pasig City.  If you’ve never heard of On or are curious on what items they brought on the local market, read on.

Facebook Twitter Instagram Pinterest Google+

Visits

free counters
Thank you for visiting!
Proudly Pinoy
The MIRACLE isn’t that I finished.  The miracle is that I had the COURAGE to START
– John “The Penguin Runner” Bingham

%d bloggers like this: