23
Jul
14

Cobra Ironman 70.3 Philippines All Set For August Race in Cebu

Manila, Philippines–Cobra Energy Drink, Sunrise Events, Inc. and three-time host location, Lapu-Lapu City in Cebu are now all geared up to hold the biggest and toughest triathlon race that the country has ever experienced, in which only the extraordinary can conquer.  The 2014 Cobra Ironman 70.3 is set on August 03, expecting over 2,500 registrants from all over the globe.  This year’s race marked history when registration slots were filled up all within 4 hours after the online registration opened.  This is by far the biggest Cobra Ironman 70.3 Philippines in terms of registration count.

Cobra Energy Drink has been powering up the event for 6 years straight starting in 2009 when the first Cobra Ironman 70.3 was brought to the Philippines.  As part of its efforts to promote the sport, Cobra Energy Drink, together with Sunrise Events, held the first Send-Off Expo last July 11-13, where registered triathletes and even just thriving athletes were provided with race-preparation seminars and lectures.  This effort goes beyond sustaining the energy needed, but to also fuel up the mind and spirits of the athletes.

“We are taking a new philosophy route this year, as we push our hardworking athletes to Be Extraordinary.  This is how Cobra Energy Drink sees their challenges – they are not only in competition with other athletes, but more importantly with themselves, outdoing their best race time this year,” explains Abe Cipriano, Asia Brewery AVP for Marketing of Non-Alcoholic Beverages.

The training needed for this kind of race takes a lot of effort combined with strong commitment and unyielding perseverance.  These athletes’ strict preparation time lasts for months.  Similar to the previous Ironman 70.3 events, athletes challenge themselves to reach the finish line for different reasons: some do it to promote a healthy lifestyle, some do it for their advocacies, and there are those who push themselves to test their endurance.

As part of Cobra’s ‘Be Extraordinary’ campaign, the brand acclaims the spirit of determination and perseverance of these Cobra Ironman 70.3 athletes who push themselves to be the best that they can be – and become inspiration to thriving athletes and everyday Filipinos.  This is how to be extraordinary, by outdoing yourself with every challenge encountered, and for Cobra Ironman 70.3 Philippines, by outracing themselves.

Advertisements

0 Responses to “Cobra Ironman 70.3 Philippines All Set For August Race in Cebu”



  1. Leave a Comment

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s


runningpinoy

Food Trip: Zubuchon Makati

One of the most famous lechon brands of Cebu, Zubuchon, has finally arrived in Metro Manila with its first branch located in San Antonio, Makati City.  But is it worth the hype, or just a fad?

My Revelations at the Century Tuna Superbods Underpants Run

It started with sharing the event poster.  Before I knew it, I had actually agreed to participate!  And so this year I removed my inhibitions and joined the third edition of the Century Tuna Superbods Underpants Run!  Here’s my story from behind the scenes.

Shoe Review: Mizuno Wave Rider 20

The Wave Rider line-up of Mizuno is now on its 20th iteration and I have a pair at my disposal for review!  Here are my thoughts on the Mizuno Wave Rider 20 after spending some time and kilometers in it.

2017 Century Tuna Ironman 70.3 Weekend

We’re back to Subic Bay for the 2017 Century Tuna Ironman 70.3 and as always, we got to cover more than the main event.  Here’s a glimpse of this intense weekend that also included the Alaska Ironkids and Century Tuna Superbods Underpants Run.

Swiss Brand ‘On’ Launches in the Philippines

On has officially landed in the country when it launched its products last March 17, 2017 at Secondwind in Ayala Malls The 30th, Pasig City.  If you’ve never heard of On or are curious on what items they brought on the local market, read on.

Facebook Twitter Instagram Pinterest Google+

Visits

free counters
Thank you for visiting!
Proudly Pinoy
The MIRACLE isn’t that I finished.  The miracle is that I had the COURAGE to START
– John “The Penguin Runner” Bingham

%d bloggers like this: