24
Jul
14

adidas Introduces Boost in Basketball with “Boost Changes Everything”‏

adidas today launches an all-new video introducing Boost coming to basketball, a technology that returns more energy than any other cushioning in the game.  Boost is filled with thousands of capsules, giving you energy from tip-off to the final buzzer.

Titled “Boost Changes Everything,” the video portrays steel balls in front of side-by-side Boost cushioning and EVA cushioning.  The cameras capture the real energy return as the balls continue to bounce on Boost long after EVA, proving that Boost will change everything on the court.

View the film here and join the conversation at the adidas Basketball Facebook Page and on Twitter and Instagram with #Boost.

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runningpinoy

Behind the Scenes: Powerman Philippines 2017

One of the perks of being a blogger is that you get to witness some world-class sporting events from behind the scenes and even meet the pros up close and personal.  This time around, I’m covering something that is a stranger to me—the world of duathlon via Powerman Philippines 2017.

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The MIRACLE isn’t that I finished.  The miracle is that I had the COURAGE to START
– John “The Penguin Runner” Bingham

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