09
Dec
15

Celebrating Two Decades of an Active, Healthy Lifestyle

[Press Release] MANILA, PHILIPPINES—Two decades of commitment with the world’s most popular sport, Alaska Milk holds the 20th Alaska Football Cup at the Alabang Country Club in Ayala Alabang Village for a three-day event on November 28–30.

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The biggest football event for young athletes attracted players of all ages, from as young as six years old.  They have gathered in one venue to participate in one of the longest-running and most successful grassroots-development programs in the local football scene.

“This marks another monumental event for Alaska.  We have 410 teams and a total of 6,150 football players together in one venue, all united by their love for football,” shares Wilfred Uytengsu, President and CEO of Alaska Milk Corporation.  “It is of great pride to witness how the Alaska Sports Program has engaged young athletes into this kind of culture, and how they live by the values inherent in sports,” he further adds.

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The Alaska Football Cup is one of the highly anticipated annual football tournament for today’s young athletes.  The weekend event will be played with more than 800 seven-a-side games, in 29 football fields, and officiated by over 168 game officials.

School teams and football clubs from all over the Philippines including Masbate, Baguio, Negros Occidental, Cebu, Davao, Palawan, Legaspi, Laguna, Batangas, Bukidnon, Zambales, Pampanga, Tarlac, Ilocos, Bicol, Romblon, Davao Sur, Compostela Valley, Quezon, Cavite, Albay, Pangasinan, Bacolod, Iloilo, Mindoro and Metro Manila will participate.

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Alaska on developing the child’s “winning form”

Alaska Milk encourages sports engagement, as it instills the values of determination, discipline, hard work, team work and sportsmanship during the early stages of a child’s life.  Participation in sports like football helps them achieve the “winning form,” which has been Alaska’s goal for children since it launched its first football cup tournament in 1995.

Football provides an active alternative for children in place of passive activities such as watching television, surfing the Internet, or spending too much time on social media.  The National Nutrition Survey of the Food and Nutrition Research Institute (FNRI) reported that health issues are best addressed by adopting an active lifestyle along with healthy diet, and regular drinking of milk, at least twice daily.

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Sports tournament like this develops the athletic and social skills of participants through healthy competition among the same age group, while it boosts physical and mental development.

Become an inspiring athlete too and join Alaska’s sports programs – NUTRITION. ACTION. CHAMPION.

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* * *

For general information about Alaska Milk Corporation visit alaskamilk.com.  For general information about the 20th Alaska Football Cup visit alaskapowercamp.com/football; like us on Facebook facebook.com/PlayPH for updates.

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